In today’s reality survive many and different levels of comprehension and mediation, where human are always engaged and involved, but they don’t appear so ”clear.” Our daily experience revolves around the system of mediums: whatever we do is a mediation. In fact, the level of mediation which characterizes us par excellence is the historical one, we are all medium.
In the future, the world of mediums will continue to introduce innovations and new technologies that will make the vision experience even richer and more engaging.
Audiovisual characteristics and these mediums summarize the way of conceiving art. The aim is to stimulate human reality, which is alive and not virtual, and create continuity, focus everything on the perfection of the images. In fact, mediums have been invented to replace our senses and those sensations that we can’t experience and feel.
The most striking example is offered by Samsung QLED 8K spot, where the high resolution TV allows you to produce images, with an extreme level of details and to create a sense of reality and depth such as to make the viewer feel an integral part of the content that is watching. It throw the spectator into a grid of realistic images, all this to create a perfect space and size. In addition, it ensures continuity of realistic images. So even when we think about reality, it is impossible to abolish this continuity of images and reality, and so, most of our culture, is built on the assumption that we can create this continuity between what we see and what we feel. The idea is that is possible to have a continuous space between the representaion and what is outside the representation, between what we see artificially in a medium and what we see while living in the environment. In conclusion with the help of the medium, we have the ability to take away everything that is imperfect, and enter into a new, virtual but perfect world.
Finally ”we can see clearly now”.